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Graphic Design Thinking: Beyond Brainstorming
Ellen Lupton (Editor)Graphic Design Thinking: Being Brainstorming presents dozens of tools and techniques, ranging from quick, seat-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book's core are techniques for releasing creative energy and stimulating fresh thinking to arrive at compelling and viable solutions. Each method is illustrated with visual demonstrations and case studies that show design processes at work. Also featured are discussions with leading professionals--including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Maira Kalman, Abbott Miller, Christoph Niemann, Paula Scher, and Main Venezky--about how they get ideas and what they do when the well runs dry. Graphic Design Thinking is for anyone who wants to apply inventive thought patterns to everyday creative problems.
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