Marketing Management (13th Edition)

Main
Business & Economics - Management & Leadership
Marketing Management (13th Edition)

Marketing Management (13th Edition)

Name: Marketing Management (13th Edition)
ISBN: 9780136009986

Philip Kotler, Kevin Keller

4.0 / 4.5

4 comments

この本はいかがでしたか？

ファイルの質はいかがですか？

質を評価するには、本をダウンロードしてください。

ダウンロードしたファイルの質はいかがでしたか？

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

カテゴリー:

Business & Economics - Management & Leadership

年:

2008

版:

出版社:

Pearson College Div

言語:

english

ページ:

816

ISBN 10: